The PRSA Bronze Anvil Awards recognizes the best in public relations tacticsNEW YORK (April 29, 2016) – The Public Relations Society of America (PRSA) today announced the winners of the Bronze Anvil Awards. Bronze Anvil Awards recognize the “best of the best” in public relations tactics.
These tactics — whether an annual report, newsletter, video, speech, blog, social media, etc. — are key components of any public relations program and contribute to its success.
“Strategic communications campaigns only succeed when they are backed by superb tactical execution, and the PRSA Bronze Anvil Award has been recognizing exceptional tactics for more than 45 years,” said Mark McClennan, APR, PRSA 2016 National Chair. “We’re proud of the outstanding, innovative tactics public relations professionals are creating and executing every day and the Bronze Anvil Award is our way of celebrating them.”
In 2016 entries were evaluated in 26 categories plus various subcategories. Forty one tactical elements were designated as Bronze Anvil winners, while an additional 65 tactics were awarded the Bronze Anvil Award of Commendation as runners-up.
Unlike the Silver Anvil Awards, which celebrates strategic communication campaigns and is judged in person in New York, the Bronze Anvil Awards are judged across the United States by teams of PRSA members and other communication professionals with expertise in the specific categories.
Bronze Anvil winners will be acknowledged at the PRSA 2016 Silver Anvil Awards Ceremony on June 9 at the AXA Equitable Center in New York City.
For more information on the Bronze Anvil Awards, please visit the Bronze Anvil Award website.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.