In her new role, Kane will oversee strategic communications and public relations for the organization, which encompasses advocacy, content creation, media relations and digital communications.
“Laura is a highly regarded PR professional who has been on the forefront of change within the communication business and has deep experience that encompasses advertising, digital, branding, content strategy and more,” said Truncale. “I look forward to working with her, as we continue to develop programs that deliver on our mission of advancing the profession and the professional.“
Kane joins PRSA from Marsh, where she served as SVP, Global Head of Media Relations and External Affairs where she oversaw the development of its global media relations strategy, processes and standards across 130 countries. Prior to Marsh she led the corporate communications function at Aflac where she developed integrated programs that enhanced the corporate reputation and grew its name recognition from 32% to more than 94%. Before that she was SVP of Communications at the Metro Atlanta Chamber of Commerce where she was responsible for refreshing the organization's brand, overseeing strategic communication initiatives, media relations, publications and member communication.
Earlier in her career, Kane worked for ABC Television’s Multimedia group where she was responsible for overseeing ABC's first ecommerce efforts and internet sites, as well serving as a consultant for NHK, Japan’s national public broadcasting organization.
“As the disciplines in our industry continue to converge, I am honored to be a part of an organization that is committed to helping its members to address these new challenges,” said Kane. “This is an exciting time for communication professionals and I am passionately committed to helping PRSA members build a competitive advantage in the business world both today and for the future.”
Kane is an award winning strategist, and long standing member of PRSA. She also is on the communications advisory board for Ethisphere, the organization that honors the “World’s Most Ethical Companies.”
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.