PRSA and HPRA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, Web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will continue to have the opportunity to take part in PRSA’s annual Leadership Rally.
Achieving greater racial, ethnic and gender diversity within the public relations profession is a major focus of PRSA’s, said PRSA Chair and CEO Rosanna M. Fiske, APR.
“An alliance with HPRA, which works to help Hispanic professional communicators enter and advance within the public relations and marketing communications fields, aligns directly with PRSA’s own diversity mission,” said Fiske. “We started by reorganizing our resources and plotting a defined course to involve more of our community, and we’re continuing by looking for targeted opportunities, such as our affiliation with HPRA, that will complement our efforts in these areas.”
“There’s much work to be done on the diversity front to meet the growing demand for Hispanic and multicultural communicators,” says Lourdes Rodriguez, president of HPRA-LA and account supervisor at VPE Public Relations in South Pasadena, Calif. “HPRA is committed to working with PRSA to help advance diversity in the field. Our collaboration not only will fortify the industry, but strengthen our respective organizations.”
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters
organized into 10 geographic Districts
; 16 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
About the Hispanic Public Relations Association (HPRA)
was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. With chapters in Los Angeles and New York, HPRA has more than 300 members representing public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $230,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.