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March 21, 2012

PRSA Foundation Honors PR Icon Harold Burson With 2012 Paladin Award

Award Recognizes Contributions to Public Relations Education and Scholarship

New York (March 21, 2012) —
The PRSA Foundation will honor Harold Burson, APR, Fellow PRSA, at its annual Paladin Dinner on Thursday, April 26, at the W Union Square Hotel in New York City.
“The PRSA Foundation supports outstanding students with scholarships, and Harold’s leadership as a mentor for young people is unparalleled,” said Gail Rymer, APR, president of the Foundation board.
Recognized as “the century’s most influential PR figure” in an industry survey, Harold Burson has spent more than 50 years serving as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions.
“An icon in the public relations world as co-founder of Burson-Marsteller, which grew into the world’s largest public relations agency during his 35 year tenure as CEO, Mr. Burson has shaped the standards of ethical practice in public relations and has served as a mentor to countless practitioners,” said Rymer. “He personifies the objectives of the PRSA Foundation to support public relations scholarship and to enhance the reputation of the industry.”
Last year’s sold-out PRSA Foundation Paladin Dinner brought together leaders from across the industry for what attendees said was a unique opportunity for renewing old friendships and meeting new colleagues in the spirit of advancing academic research, study and leadership in public relations. In attendance were leaders from major associations, agencies and corporate communication departments.
The PRSA Foundation’s Paladin Dinner honors champions — industry leaders who have been advocates for the public relations profession. A “paladin” was a heroic advocate of a noble cause in medieval times. Previous recipients of the award include Jon Iwata, senior vice president, marketing and communications, IBM (2011); Marcia Silverman, chairperson, Ogilvy PR (2010); and John Graham, chairman, Fleishman-Hillard (2009).
For more information about PRSA Foundation Paladin Dinner, contact Wendy Gallo at (212) 460-1412. Proceeds from the PRSA Foundation Paladin Dinner support the initiatives of the PRSA Foundation to provide scholarships, fund academic research projects and conduct public education around the responsible role of public relations in serving the public good.
 About the PRSA Foundation
The PRSA Foundation is an independent, 501(c)(3) charitable organization that strives to enhance the role of the public relations industry in serving the public good by raising funds to support scholarships for public relations students, research projects that support the practice of public relations and public education initiatives that build greater awareness among business and government leaders about the role of public relations in serving the public good.
For more information regarding the PRSA Foundation, its activities and its full board of trustees, visit
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