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October 04, 2010

PRSA International Conference Will Showcase Public Relations’ Value

NEW YORK (Oct. 4, 2010) As part of its industry advocacy campaign, “The Business Case for Public RelationsTM,” the Public Relations Society of America (PRSA) 2010 International Conference will feature multiple workshops centered around the value and roles of public relations, including its measurable impact on the achievement of strategic organizational goals.
“Organizations and professionals who understand the roles and value of public relations are better equipped to measure the attitudinal and behavioral impact of their public relations programs, sell-in public relations services to clients or senior management, change entrenched attitudes and perceptions about the practice of public relations and create a better understanding and appreciation for what we do as a profession.,” said PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA.
The 2010 PRSA International Conference will feature 17 Business Case sessions, including:
  • “Measurement in the ‘Age of Now’: A Common Sense Guide to the Business of PR,” presented by Shonali Burke, APR, principal, Shonali Burke Consulting.
  • “Reputation, Employee Engagement and Other Measures of PR Value,” presented by Louis Capozzi, APR, Fellow PRSA, adjunct professor, New York University; Helen Ostrowski, APR, retired chairman, Porter Novelli; and Katie Paine, chief executive officer, KDPaine & Partners.
  • “Overnight Advocacy: How BAE Systems Rallied a Community in 100 Days,” presented by John Suttle, senior vice president, corporate communications, BAE Systems, Inc.; Mike Teegardin, director, communications, Global Tactical Systems, BAE Systems, Inc.; and Ryan Benbo, group manager, Weber Shandwick.
  • “The Changing American Consumer: New Realities, New Media Mindsets,” presented by Tom Bernthal, chief executive officer and co-founder, Kelton Research.
In addition to “The Business Case,” other 2010 PRSA International Conference learning “tracks” include innovative strategies, effective tactics and techniques, specialization and practice areas. The learning tracks epitomize this year’s Conference theme, “Powering Progress,” which recognizes public relations’ role as a driver of business outcomes central to organizational progress, while also capturing the essence of Washington, D.C., as the seat of power and progress for our nation and the world.
Register online for the PRSA 2010 International Conference: Powering PRogress — the epicenter of thought leadership.  
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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