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October 15, 2010

PRSA Letter to the Editor — PRWeek (UK)

PRSA had a letter to the editor published in the Oct. 15, 2010, print and online editions of PRWeek (UK) in response to an Oct. 1 PRWeek article on the “Media Spamming Charter,” an initiative from the UK’s Chartered Institute of Public Relations (CIPR) to reinforce best practices in media relations.

Opinion: From our Readers — Charter offers some helpful best practices
The Media Spamming Charter absolutely offers some timely and helpful best practices for relationships with reporters and bloggers, along with best practices in media relations (News, 1 October).
The issue of insidious and disingenuous media relations practices is something the PR profession has grappled with for some time - unfortunately, spamming the media has been a part of PR since before email became prevalent - and is something all practitioners should take seriously.
Spamming reporters with off-topic and often pointless pitches does little to actually build brands and, in many cases, can hurt a company and its business. That's some-thing none of us can afford.
We all share the responsibility to uphold high standards of practice within the profession.
Keith Trivitt
Associate Director of Public Relations
Public Relations Society of America


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