Print Friendly Version Convert to PDF Convert to RTF
February 15, 2017

Anthony D’Angelo, APR, Fellow PRSA, 2018 PRSA chair-elect Comments on The Wall Street Journal Crisis of the Week

Following a sting of notable scandals which cost Germany’s largest lender, Deutsche Bank, billions of dollars, the company published full-page advertisements in German newspapers to apologize. Anthony D’Angelo, APR, Fellow PRSA, 2018 PRSA chair-elect and public relations professor at Syracuse University offered his take on the crisis and the bank’s response in The Wall Street Journal.
 
“John Cryan’s apology may be sincere, and his plans for the company positive and honorable,” said D’Angelo in the newspaper. “The act of advertising, however, may inform audiences that would otherwise be unaware of Deutsche Bank’s troubles and could cause those who are already aware–investors, the news media, customers, employees–to wonder why the bank had to buy the space to state its case while more direct, less promotional methods are available.”
 
Read D’Angelo’s full critique as well as the entire article in The Wall Street Journal's subscriber section.
< back

You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.