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January 11, 2016

Nancy C. Weaver, APR, Discusses Front Groups and Public Relations Ethics in the Las Vegas Review-Journal

The Las Vegas Review-Journal has reported that the group organizing a picket prior to the Floyd Mayweather Jr. vs. Manny Pacquiao boxing match last May has not been transparent about their funding. An investigation by Bethany Barnes of Las Vegas Review-Journal indicated that protesters representing an advocacy group may not have disclosed their relationship with a consulting firm that listed organizing protests amongst their services. The group's press contact has blocked further inquiries from the newspaper.

The Las Vegas Review-Journal discussed the case with Nancy C. Weaver, APR, BEPS to discuss the ethical obligations of public relations professionals when disclosing client relationships and funding.

Weaver stated:

"The Public Relations Society of America's ethics code states that transparency, truth and trust are key...This sounds like a group that maybe has worthy intent to highlight an issue, but it does beg a question when they won't disclose who's funding the organization. Grass-roots campaigns are successful because of their authenticity. When you're not transparent about who that sponsor is, you undermine the very value of that grass-roots campaign."

To read the full article, visit the Las Vegas Review Journal's website. PRSA's Ethical Standard Advisor (ESA), "Engaging in the Use of Deceptive Practices While Representing Front Groups", provides more on this topic.

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