While young black and Hispanic PR professionals feel valued in their public relations organizations, a PRSA Foundation study found that retention of diverse practitoners is problematic, according to an October 26 PR News article.
Lynn Appelbaum, APR, Fellow PRSA, co-principal of the study, explains the disconnect:
“41% [of respondents] said their immediate supervisor was one of the most important factors contributing to their success in the workplace. Of that 41%, 20% said it was even more significant if it was somebody of the same ethnicity as them.”
Louis Capozzi, president of the PRSA Foundation, explained that briefings, webinars and presentations are in the works to share the findings of the study. Capozzi said the next step is “making sure that employers are aware of the findings and consider what they mean to their organizations.”
To read the full article, visit PRNewsOnline.com.