Corbett says that “all public relations professionals seek a high level of public trust. That requires a special obligation to operate ethically.” He further notes that while ethical transgressions do occur within the public relations industry, those are “isolated incidents” and not reflective of the overall value of the profession.
Corbett further says: “The increased scrutiny of PR professionals' actions is not necessarily a bad thing. [PRSA] has long advocated for enhancing the industry's ethical standards. We need to more closely scrutinize our peers' work if we are to build PR's value within the business community.”