In an October 23 feature with PR News
Chair-Elect Joseph E. Cohen, APR
discussed the PRSA
2013 International Conference and his priorities for his 2013-2014 term.
During the interview, Cohen outlined the important messages he hopes public relations professionals will receive at the Conference, his top priorities for 2014 and how the changes in the marketing communications field impacts the value of public relations.
Cohen explained, "A key theme at this year's conference is leadership and our message will center on seizing upon the opportunity for PR to serve as a lead strategic discipline. Organizational reputation has never been harder to build or to protect and we continue to see that the reputation of once venerable brands can be tarnished in an instant."
Read the full-text version of this article here.