PRSA chair-elect Kathy Barbour, APR
was quoted in a February 5 Digiday article
discussing the CVS announcement on the decision by the pharmacy chain to stop selling cigarettes and other tobacco products to consumers.
The article offered insight about brands encouraging their employees to maintain healthy lifestyles, as well as what information employers can require their employees to disclose and the steps employers can rightfully
take to acquire the information.
Barbour explained, “It is the trend to encourage work forces in support of healthier lifestyles, health and wellness — and to implement support programs to make that happen. I’ve seen other organizations take similar measures, though not by punishing with monetary fines.”
Read the full article here