PRSA chair-elect Mark McClennan, APR discussed the reach and influence of radio with Inside Radio, the radio industry's top source for the latest news, ratings, transactions, people moves, classifieds, special reports and more. Despite the predictions of radio's demise due to new technology, the medium is flourishing. According to the article, Nielsen’s recent report of media usage showed 93% of U.S. adults listen to AM/FM radio weekly, compared to 87% watching television and 70% using smartphones.
Inside Radio reached out to PRSA to discuss how the radio industry could win back ad dollars from emerging media. Mclennan said, "I would get down into the details. This is why radio makes sense, why it is effective. Talk about the engagement and highlight business benefits it brings to brands.”
To read the full article, which was published on Thursday, July 9, 2015, visit Inside Radio.