In August at the International Public Relations Research Symposium, Ronel Rensburg
shared the results of a study which found that public relations professionals in South Africa regularly lie and are dishonest with the news media, subordinates and superiors. His report “Lying to Protect the Organization: An Occupational Hazard?” included a quote from one anonymous executive who said, "Of course I lie -- I lie because my CEO expects it. I lie to the media and my staff. I even have to lie to the CEO because I know more than he does."
PRSA 2015 National Chair Kathy Barbour, APR, shared a study with the International Business Times discounting Rensburg's findings, entitled "PR Professionals as Organizational Conscience", which was published on PRSAY on Aug. 19 by Dr. Marlene S. Neill.
Barbour explains how confusion on the role of public relations professionals hurts industry perception. She said, “Some people still don’t fully understand the function of public relations in business and professional communication. Unfortunately, they often rely on sensational television representations to help them grasp the profession. “We are invested in advocating for the profession for that reason.”
To read the full article on the International Business Times website, click here.