As a part of Bloomberg BNA
’s “Report on Salary Surveys™” PRSA’s 2015 National Chair, Kathy Barbour, APR
, spoke with editor Laime Vaitkus
to share her thoughts on increasing salaries for public relations professionals.
According to several surveys, salaries in the public relations industry have risen. When asked what this means for the industry, Barbour agreed that salaries are a good indicator that the profession is on track to meet the Bureau of Labor and Statistics
prediction of 12 percent growth through 2022. However, Barbour also alluded to another possible reason for the increase. “Salary increases also may indicate the growing value of public relations as a prioritized management function,’’ Barbour said.
Surveys focusing on the public relations industry also noted an increase in bonuses and perks for professionals, in addition to the salary increases. Barbour suggested that this addition may be in direct correlation with practitioners being elevated to positions as esteemed strategic communications advisors, driving business goals and objectives.
’s “Report on Salary Surveys™” can be purchased via the publication’s website