A June 27, 2012 article published in Ragan’s PR Daily
discusses the new guidelines developed and released this week by the U.K.-based Chartered Institute of Public Relations (CIPR) regarding public relations professionals roles in editing Wikipedia entries about their clients.
“Public relations professionals should not directly edit Wikipedia under any circumstances where they have a conflict of interest and should instead suggest amendments for consideration by Wikipedia’s editors,” the CIPR said in a press release.
“PRSA was given a chance to review and comment on the guidelines prior to their release, and we appreciated the courtesy and opportunity to contribute,” PRSA chair and CEO Gerard F. Corbett, APR, Fellow PRSA said in an email to PR Daily.
A number of professional organizations weighed in on the recommendations, and though PRSA was not among those listed, “ultimately, PRSA felt there were some grey areas and contradictory language that could be addressed, and we look forward to seeing those and other issues resolved in subsequent versions,” said Corbett.