Storytelling and social media are two of the greatest resources available to communicators. “Storytelling can often bridge the gap between data-based information and truly understanding its meaning,” wrote Laura Kane, PRSA chief communications officer, in a recent post for Forbes. “Value-based storytelling over time reinforces corporate character and builds trust, so it is one of the most effective ways that an organization can manage its reputation and business.”
Kane goes on to provide tips for building more effective corporate narratives using traditional storytelling techniques on social media.
Read the full article on Forbes