Published: March 21, 2012
Terry Keenan spotlights what many are thinking after reading Greg Smith’s op-ed — that Goldman Sachs’ reputation has been severely compromised, not only by its actions but also by the company it keeps and its apparent lack of respect for clients and shareholders (“Perception of Goldman Is Company You Keep
,” March 18).
This is a dangerous position for any business, especially one entrusted with vast sums of client money.
Hopefully, Goldman Sachs will use this firestorm as an opportunity to get its arms around its public-trust and reputation issues.
That effort can begin with honest and transparent communication to its employees, shareholders and the public about the firm’s practices and the beneficial role it ought to have in and on behalf of society.
Gerard F. Corbett
Chair and CEO
Public Relations Society of America
New York City