Print Friendly Version Convert to PDF Convert to RTF
March 22, 2012

PRSA Comments on Restoring Goldman Sachs’ Reputation in New York Post Letter to the Editor

The Public Relations Society of America (PRSA) had a letter to the editor of The New York Post published in the March 21, 2012, print and online editions in response to a March 18, 2012, column that examined the reputational fallout for Goldman Sachs following a scathing New York Times op-ed about the firm. In the letter, PRSA advocates that Goldman executives use the ensuing firestorm as an opportunity to engage in honest and transparent communications to rebuild the firm’s reputation and credibility with its clients and the public.

Published: March 21, 2012

Terry Keenan spotlights what many are thinking after reading Greg Smith’s op-ed — that Goldman Sachs’ reputation has been severely compromised, not only by its actions but also by the company it keeps and its apparent lack of respect for clients and shareholders (“Perception of Goldman Is Company You Keep,” March 18).
This is a dangerous position for any business, especially one entrusted with vast sums of client money.
Hopefully, Goldman Sachs will use this firestorm as an opportunity to get its arms around its public-trust and reputation issues.
That effort can begin with honest and transparent communication to its employees, shareholders and the public about the firm’s practices and the beneficial role it ought to have in and on behalf of society.

Gerard F. Corbett
Chair and CEO
Public Relations Society of America
New York City

< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.