When a public relations practitioner reached out to a CNBC reporter and offered to pay for the reporter to cover his or her client, the news outlet reached out to the Public Relations Society of America
(PRSA) to confirm that this was indeed an unethical practice.
CNBC Digital’s Managing Editor, Allen Wastler
, spoke with George Johnson
, chair of PRSA's Board of Ethics and Professional Standards, about whether this offer violated PRSA's Code of Ethics
. "This pitch would violate three, if not four, of the provisions in our Code of Ethics," said Johnson. "...In fact, this is probably the clearest case I've seen of someone in violation."
PRSA is currently celebrating its Ethics Awareness Month, which seeks to inform and educate the public relations profession about ongoing issues and concerns regarding PR ethics.
Read the full article
, including the text of the pitch in question, on CNBC.