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November 04, 2015

PRSA Foundation-Funded Diversity Study Featured in PRWeek

In mid-October, PRWeek published an article based on the findings of a recently released PRSA Foundation survey of multicultural PR practitioners and their employers. The article, “Why Retention is the Roadblock to a More Diverse PR Industry,” reported the disconnected perceptions regarding the effectiveness of diversity strategies and opportunities for advancement in the PR workplace. While employers felt their efforts toward inclusion were successful, young black and Hispanic US PR practitioners found efforts towards retention, mentorship and support lacking throughout the industry.

Lynn Appelbaum, APR, Fellow PRSA, who is co-principal of the PRSA funded study, offered insight into the survey’s findings: "[Multicultural PR pros] need someone within their daily experience who can affirm, mentor, guide, and support their value and their worth in the workplace. You can say this is true of any human being, but it is especially true for multicultural professionals who often view their experience through the lens of race."

Cheryll Forsatz, chair of PRSA's Diversity & Incusion Committee, explained why an association like PRSA and networking at events is important. She stated: "Through the PRSA, you can find a mentor within the PR industry, who may not be at your company, but who can still help you."

To read the full article, visit PRWeek.com.
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