Vanessa Stiles, president of the PRSA Hoosier Chapter, offered her advice for the National Football League in a featured opinion piece in the Indianapolis Star on September 19, 2014.
The NFL was heavily criticized for their handling of various domestic abuse incidents and their response following the public outcry.
Stiles explained: "With the NFL’s handling of domestic abuse evidence, I put my education as a public relations professional to work. I did not have to break a sweat when thinking about how I would have advised NFL leadership. I simply had to turn to the Public Relations Society of America Code of Ethics
. Our ethics code is made up of six provisions of conduct and six core values. It serves as a guide as we work with decision-makers and advise clients to ensure our professionals exhibit appropriate behavior. The core values include: advocacy, loyalty, independence, expertise, fairness and honesty."
PRSA is currently celebrating its Ethics Awareness Month, which seeks to inform and educate the public relations profession about ongoing issues and concerns regarding PR ethics.
Read the full artice
via the Indianapolis Star.