PR professionals: stand up and fight spin. In an article on Ragan’s PR Daily Robert White
shared eight tips on how you can fight spin.
Kathy Barbour, APR,
PRSA National’s Immediate-Past Chair, shared her thoughts about spin with White:
“The idea of spin is antiquated and unethical. Trust is most important to the clients and companies PR professionals serve, so there’s no place for spin. To combat spin, an ethical code or an industry guide, like the one all PRSA members must agree to
, is absolutely necessary. PR pros who enroll in continuing education and Accreditation are less likely to get sucked into spin.”
Read the full article
, including seven more tips on fighting spin, on Ragan.com.