After being found “not guilty” in the death of Trayvon Martin, George Zimmerman continues to find himself in the spotlight. Just recently he has been stopped twice for speeding, he posed smiling in a photo at the Florida factory where the 9 mm semi-automatic pistol used in the February 2012 shooting was made, and was featured in a police dash-cam footage, kneeling in the street to be cuffed after an alleged scuffle with his estranged wife and father-in-law.
PRSA National Board member Mark McClennan, APR
and senior vice president at Schwartz MSL offered his crisis management expertise in a September 15, 2013 Associated Press story
entitled “After acquittal, Zimmerman still in spotlight.”
McClennan said, “Instead of being a 24-hour news cycle, it's now a 24-second news cycle for anything to spring up. You need to be careful of what you're doing. ... And if there's anything you do that is newsworthy or interesting, people are going to write about it, talk about it, share about it, tweet it, put it on YouTube — because it's going to drive clicks, drive interest, and it's going to spread virally.”
Read the full article here