British American Tobacco faced a crisis situation last week as it responded to allegations made by a former employee about the company engaging in bribery in Kenya. The company issued a statement saying the allegations were made by a disgruntled employee who had been fired, and said misconduct of any kind is not tolerated. Additionally, BAT hired an attorney to investigate the reports.
PRSA 2016 National Secretary Anthony D’Angelo, APR, Fellow PRSA,
shared his thoughts on the crisis response from a public relations perspective with The Wall Street Journal
“Not only was the tone of BAT’s response counterproductive, its broad denial opens the company to greater blowback should investigations uncover pervasive wrongdoing. BAT should seek the truth of the matter and forthrightly communicate about its investigation, come what may. If BAT committed crimes it should fix the problems, apologize and establish safeguards to prevent recurrence.”
Read the full article
at The Wall Street Journal.*
*Note: You must be a subscriber to The Wall Street Journal to view the article.