On March 14, PRWeek
's Dipka Bhambhani
profiled PRSA’s new chief communications officer, Laura Kane
. Kane previously served as VP of corporate communications at Aflac, and SVP of communications at the Metro Atlanta Chamber of Commerce. When asked about the future of public relations, she stated that she believes that the industry is going to see a change in the upcoming years.
"There’s just so much to learn as everything converges. What do we all need to know next? What does PR look like in 2020? It’s going to be dramatically different," Kane said. "With all of this digital disruption and all of these business models changing, reputation is going to be so much more important than it has ever been before. That is the key differentiator."
Read the full article
, including additional comments from Kane, on PR Week
*Note: You must be a PRWeek subscriber to view the article.