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October 10, 2012

PRSA Partners with to Keep International Conference Attendees Abreast of Conference News and Happenings

NEW YORK (Oct. 10, 2012) — The Public Relations Society of America (PRSA) has partnered with to provide PRSA 2012 International Conference attendees and others interested in the event with daily updates on Conference happenings.
The partnership provides PRSA with an International Conference “channel” ( on the website. The channel will serve as a repository of up-to-the-minute news and information on the Conference, including PRSA news releases, blog posts by PRSA staff and Conference attendees, audio and video podcasts, photos and original news and feature reporting from the PRSA editorial team and editors and video producers.
“The PRSA International Conference Channel will be similar to a ‘show daily’ that’s printed and distributed to attendees, but richer in terms of content and digital and social media offerings,” said Arthur Yann, PRSA’s vice president of public relations. “It will be a one-stop informational resource for attendees, especially those who want to blog about their Conference experience.”
The Channel currently features a blog post from PRSA Chair and CEO Gerard Corbett, APR, Fellow PRSA; podcast interviews with consumer behaviorist and keynote speaker June Cotte and Conference Co-Chair Rob Flaherty, senior partner, president and chief executive officer of Ketchum; a Google+ Hangouts discussion with Flaherty; a feature story on a Public Relations Student Society of America (PRSSA) philanthropic initiative to benefit the University of California San Francisco Benioff Children’s Hospital and Medical Center; photos and bios of the Conference chairs and keynote speakers; the latest Conference news releases; and other information. It will be updated frequently before the start of the Conference and daily once the Conference opens.
“Our real-time format will accommodate the communication of up-to-the-minute information from the conference,” said Fay Shapiro, editor and publisher of “ channels are also widely distributed each day beyond attendees giving the total audience it reaches a glimpse of the richness of the PRSA International Conference experience.”
The PRSA International Conference, which this year takes place Oct. 13-16 in San Francisco, attracts public relations professionals from around the world and from nearly every career level, practice area, work environment and industry. Open to members and non-members, the Conference is designed by communicators for communicators who want to enhance their knowledge, skills and abilities and advance in their careers.
One of the largest and foremost events for public relations professionals, the PRSA International Conference offers hundreds of professional development sessions led by experts in a variety of public relations disciplines. Attendees get practical, actionable take-aways they can put to use today; the latest thinking on communication trends, strategies and best practices; a chance to meet and learn from the brightest minds in public relations; and the opportunity to build meaningful professional relationships.
For more information or to register for the PRSA 2012 International Conference, visit
An acronym for “Communications Professional Resources Online,” is the destination for the answers marketing communications professionals need to be successful, whether they’re in public relations, investor relations, corporate communications, marketingadvertising or social media. reaches more than 75,000 marcom professionals with its “Daily Headlines” and enjoys over 20,000+ site visitors per month. For more information, visit on the web (, Twitter (@commprobiz) and Facebook (

About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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