In this role Zerillo will continue to oversee PRSA’s marketing initiatives, including all print and digital collateral in support of ongoing PRSA campaigns and member services. In addition, Zerillo will lend her expertise to support all PRSA departments in development of integrated campaigns promoting the Society’s various offerings and coordinate outreach to PRSA’s volunteer groups. The marketing department, led by Zerillo, will continue to provide insight into analytics and metrics to advise PRSA leadership.
“Since 2009, Nicole has provided PRSA with valuable guidance, leadership and creativity,” said William Murray, CAE, president and chief operating officer, PRSA. “Under Nicole’s leadership, the marketing department has flourished, offering the Society unique channels to reach our members, public relations leaders and the industry as a whole. I look forward to her continued advice, expertise and professionalism.”
Zerillo first joined PRSA in 2009 as manager of marketing communications and social media. Following her role as marketing director with GCI Health, a healthcare public relations agency in New York, she rejoined PRSA in April 2011 to lead the Society’s marketing department. Earlier in her career, Zerillo served as consumer reporter for Haymarket Media’s PRWeek.
Zerillo holds an undergraduate degree in art history and English from Mount Holyoke College in South Hadley, Mass. and a Juris Doctor from Brooklyn Law School, New York.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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