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July 16, 2010

PRSA Publication Earns Awards for Editorial Excellence

NEW YORK (July 16, 2010) — PR Tactics, the monthly newspaper published by the Public Relations Society of America (PRSA), has received two industry awards for editorial excellence. The tabloid-style publication was awarded the APEX 2010 Grand Award and the Magnum Opus Silver Award.
The APEX 2010 Grand Award was presented to Tactics in the “Magapapers & Newspapers” category. Now in its 22nd year, the APEX Awards program is an annual competition for writers, editors, and business and nonprofit communicators. The awards are sponsored by Writing That Works, a division of Communications Concepts, Inc. This year, Tactics was one of 3,711 entries in 11 categories. The Grand Award is the highest honor presented in each category.

Tactics also received the Silver Award in the “Best Association Publication” category in the 7th annual Magnum Opus Awards, which are sponsored by ContentWise in conjunction with the Missouri School of Journalism.
“It’s always gratifying to be recognized by our peers for the editorial quality of our publications,” said Tactics Editor-in-Chief John Elsasser. “We owe much of our success to the host of contributors whose insights and thought leadership help us advance the public relations profession and professional and who help to make PRSA’s publications a valuable benefit for our members and must-read for the profession.”
PRSA launched Tactics in July 1994 to provide members with news, trends and how-to information about the public relations profession. Through the years, Tactics and PRSA’s sister publication, Strategist, have garnered more than 60 awards for editorial excellence.
In addition to Elsasser, the PRSA editorial team consists of Amy Jacques, news editor; Kyra Auffermann, editorial coordinator; Lenore Oliveri, director of creative services; and Susan Yip, art director.
You can follow Tactics on Twitter @PRSAtactics, or read highlights online at
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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