The top campaign in each category will win a Silver Anvil, and finalists in each category will take home an Award of Excellence. The winners will be announced at the PRSA 2016 Silver Anvil Awards Ceremony on June 9 at the AXA Equitable Center in New York City.
“The PRSA Silver Anvils recognize communicators who create some of the top communications campaigns in the past year, and most importantly, leverage research and strategic planning to achieve measurable business results for their companies or clients,” said PRSA 2016 National Chair Mark McClennan, APR. “In a crowded and evolving influencer and media landscape, Silver Anvil Award nominees have designed and executed superior campaigns that allow their messages to stand out and positively advance their organization. Each finalist should be proud of the excellent work they’ve done.”
Bestowed annually since 1944, the Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. Meant to symbolize the forging of public opinion, the iconic Silver Anvil Award recognizes outstanding professional achievement. Entries are judged on their research, planning, execution and evaluation, while also taking factors such as creativity, ethics and budget into consideration.
For more information on the Silver Anvil Awards or to attend the Silver Anvil Awards Ceremony, please visit the event website.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.