For the second year in a row, the San Diego/Imperial Counties Chapter stood out among its peers for its commitment to advancing diversity and inclusion among its members and within the Society. Presented during the PRSA 2016 International Conference annual Diversity and Inclusion Mixer, the award is given to a PRSA Chapter that embodies and demonstrates key values in diversity, and that contributes to advancing industry diversity and inclusion. The award includes a monetary prize to support the Chapter’s D&I programming in the year to come.
“Winning this award for a second year is a testament to the strength and commitment of the San Diego/Imperial Counties to diversity and inclusion,” said the PRSA National Diversity and Inclusion Committee Chair, Ana Toro, APR, Fellow PRSA. “Their award submission stood out for its focus on measurement, tracking and moving the needle year over-year when it comes to diversity in the field of public relations at chapter level. We hope more PRSA Chapters will commit a portion of their programming to diversity and inclusion in the years to come and submit an application for this award in 2017. Establishing diversity and inclusion initiatives at Chapter level is a true testament of the PRSA members that want to help diversify our industry and profession, and that are actually doing something about it.”
The PRSA San Diego/Imperial Counties Chapter program stood out due to their combination of strategies and tactics that showed strategic planning, commitment and stellar results, such as the creation of a diversity-centered column, diversity and inclusion Board icebreakers, diversity mixers, the appointment of a diversity officer, and lunch and learn activities, such as “The Ethic of Diversity & Inclusion” event, among others
In order for a PRSA Chapter to be eligible for the Chapter Diversity Award, the Chapter must have:
- Initiated and/or maintained a diversity program between July 31, 2015 and July 30, 2016.
- Recruited or mentored members with interests and expertise in diversity.
- Demonstrated a significant contribution toward diversity through submission of a best practice or case study.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is act