The PRSA International Conference offers public relations, social media, marketing and communications strategists a unique opportunity to highlight their expertise and enhance their profile in the public relations community by leading workshops at the most dynamic gathering of communications professionals in the world.
- Strategies and value propositions (with measureable outcomes).
- Solutions for organizational challenges (trust and reputation protection, staff development and internal communications, corporate social responsibility and social media strategies).
- Key drivers of critical business functions (crisis communications, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception).
- Organizational positioning (integrated marketing communications, brand identity and risk management).
- Core career competencies (ethics, leadership, collaboration, networking and influence).