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January 12, 2012

PRSA Seeks Thought Leaders to Present at 2012 International Conference in San Francisco

The Public Relations Society of America (PRSA) is seeking industry leaders to showcase compelling, resourceful and insightful presentations at the 2012 International Conference. Thought leaders are invited to share their theories, ideas, research and results with thousands of mid- and senior-level public relations professionals by submitting presentation proposals to PRSA by Feb. 17, 2012.

The PRSA International Conference offers public relations, social media, marketing and communications strategists a unique opportunity to highlight their expertise and enhance their profile in the public relations community by leading workshops at the most dynamic gathering of communications professionals in the world.
Presenters can help PRSA advance the value of public relations and the ways it delivers measureable business benefits and outcomes. PRSA seeks presentations that demonstrate the following:
  • Strategies and value propositions (with measureable outcomes).
  • Solutions for organizational challenges (trust and reputation protection, staff development and internal communications, corporate social responsibility and social media strategies).
  • Key drivers of critical business functions (crisis communications, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception).
  • Organizational positioning (integrated marketing communications, brand identity and risk management).
  • Core career competencies (ethics, leadership, collaboration, networking and influence).
Completed proposals should be submitted no later than Friday, Feb. 17, 2012. Applicants will be notified of final selections by email in May 2012.
The PRSA 2012 International Conference will be held at the San Francisco Marriott Marquis, Oct. 13–16. Attendees can save $250 off the registration fee when they register by March 1, 2012.

About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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