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June 28, 2013

PRSA’s Technology Section Recognizes Leaders in PR and Journalism at The PRSA 2013 Digital Impact Conference

NEW YORK (June 28, 2013) – The Public Relations Society of America (PRSA) Technology Section recognized the winners of the 2013 Award for Excellence in Technology Journalism and the 2013 Technology PR Professional of the Year award at this week’s PRSA 2013 Digital Impact Conference in New York. 
The first award, the 2013 Award for Excellence in Technology Journalism, was presented to James Maguire, senior managing editor at Datamation and Enterprise Storage Forum, and Jeffrey O’Brien, contributor at Fortune, for their work investigating, researching and reporting on new technological advancements and improvements.
This annual award recognizes articles that are significant in disclosing, interpreting and reporting technological innovation. The entries were judged by a distinguished panel of peer judges, all members of the national editorial community, representing the types of journalism practiced by each of the winners.
“James and Jeffery’s pieces emerged from a competitive field of entries for work published in 2012, and each winning submission appears to be the product of substantial investigative reporting and creative writing,” said Stephen Loudermilk, Technology Section Chair.  “Both individuals follow a tradition of previous award winners on the basis of their value to readers, clarity of communications, and significance in technical innovation and newsworthiness.”
O’Brien’s award-winning article, “The Great Stem Cell Dilemma,” put a spotlight on the promise of stem cell breakthroughs and the business challenges that lie ahead.  From the technology trade, Maguire’s article “Disaster Recovery: IT Pros Handle Hurricane Sandy” provided an in-depth investigation and how-to-guide on what IT pros should be preparing to protect their organizations from disasters like super storm Sandy.
The PRSA Technology Section also named Mike Neumeier, APR, the 2013 Technology PR Professional of the Year. Neumeier, a principal at the Arketi Group, has served PRSA throughout his career. He is a past president for the Georgia PRSA Chapter, a member of the Executive Committee of PRSA’s Counselors Academy and has served on numerous PRSA national committees.
The award is given to one outstanding Section member who has demonstrated notable or outstanding service and contributions to the PRSA Technology Section, their employer or organization and to the practice of technology public relations communication.
Neumeier, whose agency specializes in technology PR and digital marketing, counsels clients on the strategy behind conveying business messages to market and media influencers. Using over 20 years of experience in public relations, marketing and analyst relations, he creates and delivers plans that help enable businesses build their bottom line.
“Neumeier’s outstanding service to the PRSA Technology Section and innovative best practices in B2B technology PR are the main reasons he was selected as the 2013 Technology PR Professional of the Year,” said Loudermilk.
About the PRSA Technology Section
The PRSA Technology Sectionis a community of agency and in-house public relations professionals who develop and implement public relations and/or marketing communications programs for technology companies or who use emerging technologies to conduct their routine business.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sectionsthat focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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