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June 11, 2013

PRServing America™ Awards Program Rewards Philanthropic Efforts of PRSA Members

Entries Now Being Accepted Through September 23
NEW YORK (June 11, 2013) — An oft-overlooked aspect of the public relations profession is the public good that results from its work. Yet, public relations has changed attitudes and behaviors toward some of the world’s most pressing social issues, from breast cancer awareness to drinking and driving to smoking and obesity.
To help recognize and reward public relations programs that have advanced worthy causes, the Public Relations Society of America (PRSA) created the PRServing AmericaTM awards program, which is now accepting entries through September 23, 2013.
Co-sponsored by Home & Garden Television (HGTV) and the DIY Network, the PRServing America awards program is open to PRSA Chapters, Districts and Professional Interest Sections, as well Public Relations Student Society of America (PRSSA) Chapters.
Entries may be submitted in two categories. The first category is for philanthropic programs conducted in partnership with local affiliates of Rebuilding Together, a national organization that provides critical repairs, accessibility modifications and energy efficient upgrades at no cost to low-income homes and community centers. HGTV and DIY have an agreement to support the philanthropic efforts of Rebuilding Together.
The second category is for philanthropic programs conducted independently, with the goal of generally serving the public good.
Entries will be judged by members of PRSA’s Chapter/District Council in five areas: planning/content, originality, resources, results and potential to advance the profession.
The winning campaigns will be announced at the PRSA International Conference, Oct. 26-29, in Philadelphia. Cash prizes of up to $2,500 will be awarded for the five top-scoring Chapter, District, Section and PRSSA programs. Additionally, the winning programs will be featured on the PRSA Web site and in white papers, webinars and conference break-out sessions that explore the research, planning, execution and benefits of the campaigns.
For entry guidelines and complete program rules, please visit

About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.

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