“PRSSA is excited to partner with United Way and General Mills on this important issue,” said Adam Aisner, PRSSA 2011–12 National President. “This is a fantastic opportunity for our student participants to significantly help the children and communities involved in this year’s Competition.”
The student campaigns in the competition will aim to reverse the rising trend of childhood obesity in a sustainable way by advocating for healthy lifestyles through education, outreach and other tactics. The goals of the competition are to increase awareness among children, teenagers and parents of the serious short- and long-term consequences of obesity, as well as to inform and engage them in steps they can take to adopt a healthier lifestyle and take action now.
“Childhood obesity affects our homes, our schools and our communities. In fact, studies show that the obesity rate among children has nearly doubled in the last 10 years,” said Del Galloway, APR, Fellow PRSA, vice president of communication at United Way Worldwide, and 2004 president and CEO of PRSA. “United Way Worldwide is grateful for this opportunity from General Mills and PRSSA to assist in our efforts to bring awareness and impact to the issue of youth health and wellness. We encourage this year’s Bateman participants to get active in their communities promoting healthful diets, physical activity and healthy body weight to children.”
The client-of-record for the 2012 Bateman Competition will be United Way Worldwide. Competing teams will partner with a local United Way in their community, and may also partner with one or more local organizations whose mission offers an opportunity to create even greater collaboration and impact through local cause-related public relations campaigns.
“Food is central to General Mills’ mission of nourishing lives, and has been the focus of our business since the company was founded,” said Jeff Peterson, director, innovation and strategy, for the General Mills Foundation. “We are resolved to applying what we know and do best and to advance the kinds of change the world needs most, including addressing childhood obesity. Our Champions for Healthy Kids hunger and nutrition wellness initiative and our efforts to encourage healthy lifestyles align well with the spirit of this year’s Bateman Case Study Competition.”
The Bateman Case Study Competition originated in 1973 as a National Case Study allowing PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the competition was changed to honor the late J. Carroll Bateman, APR. Bateman was a past president of PRSA and was instrumental in the founding of PRSSA.
More information and updates about the PRSSA 2012 Bateman Case Study Competition can be found on the PRSSA website
About United Way Worldwide
United Way is a worldwide network in 40 countries and territories, including more than 1,200 local organizations in the United States. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become a part of the change. For more information about United Way, please visit: www.LIVEUNITED.org
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minn., General Mills had fiscal 2011 net sales of US$14.9 billion.
About the Public Relations Student Society of America (PRSSA)
The Public Relations Student Society of America (www.prssa.org
) is the foremost organization for students interested in public relations and communications. Founded in 1968 by its parent organization, the Public Relations Society of America (PRSA), PRSSA includes more than 10,000 student members and advisers, and is active at more than 320 colleges and universities.