The 2015 PRSA International Conference theme is “PoweRful Connections: Shaping Our Future.” The conference theme reflects a focus on the integration of public relations and marketing prompting the evolution of a transformative, future-forward profession that fosters collaboration. The conference will also explore the disappearance of geographical community boundaries due to the advancement of connective technology and the need for the human networks driving the engagement that remains the focus of every public relations professional.
“Del, Lori and Mark have committed their careers to this year’s conference theme, ‘PoweRful Connections.’ Through forward thinking and insightful planning, they have devised strategies that transcend boundaries and capitalize on the latest tactics to generate industry-changing work,” said PRSA 2014 Chair, Kathy Barbour, APR. “With their fingers on the pulse of the public relations profession, I can think of no greater champions for advancing the profession and the professional through a commitment to empowering future leaders through their roles as mentors and thought leaders. With their help and guiding hand, this year’s conference promises to be one focused on the bold innovation and dynamic collaboration that will strengthen our profession for the future.”
Each year, the PRSA International Conference brings together more than 3,000 public relations professionals and students for three days of practical insight and networking opportunities. The conference draws from a variety of disciplines and backgrounds and helps public relations professionals learn about trends and innovations while exploring opportunities and challenges faced within the profession.
Galloway, Billingsley and Dvorak Exemplify Leadership in Public Relations
Del Galloway, who served as the 2004 President and CEO of PRSA, brings a distinguished 32-year career in public relations to the conference. His experience in agency, corporate and nonprofit sectors has afforded him the opportunity to manage complex communications programs for the start-up of a multi-national business; employee communications during global downsizing; a public awareness campaign for public broadcasting; and the anniversary celebration for the world’s largest privately supported nonprofit.
Lori George Billingsley has spent 29 years as a public relations professional in government, academia, agency and corporate environments. She has developed and implemented breakthrough programs that meet organizational goals, target audience needs and produce results. Currently, she serves as the Vice President of Community Relations for Coca-Cola North America where she oversees community giving and engagement. Billingsley was recently named one of The Network Journal’s 2015 Top 25 Influential Black Women in Business adding to her other honors including Atlanta’s Top 100 Black Women of Influence (2014) from the Atlanta Business League; and Global Visionaries Award (2010) recipient for excellence in leadership and service from Howard University’s School of Communications.
Galloway and Billingsley are joined by Mark Dvorak, executive director at Golin. As leader of the firm’s Atlanta office, Dvorak provides counsel to a number of Golin clients, including the National Peanut Board, Flowers Foods and several programs for the State of Georgia. Previously he served as chief marketing and communications officer at United Way of Greater Atlanta where he helped to transform the organization’s brand locally and nationally from fundraiser to catalyst for community change.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.