Multicultural Agency Celebrates 20th Anniversary With CSR Program
On Sept. 1, the multicultural marketing agency, which specializes in developing integrated communications programs to reach and engage Hispanic and African-American consumers, will embark upon a series of year-long community service projects that align with its corporate social responsibility platforms
, which include education, health care, and arts and culture.
“Our agency was founded in 1990 working for social causes, and we developed a formal corporate social responsibility program in 1997 as a way to give back to the communities where we live and work,” said LAGRANT COMMUNICATIONS President and CEO Kim L. Hunter
. “I cannot think of a better way for us to celebrate our 20th
anniversary than to help the communities and organizations that have been so good to us over the years.”
Each LAGRANT COMMUNICATIONS employee is being asked to volunteer 40 hours of time to the not-for-profit organization of his or her choice. A total of 840 employee hours will be donated over the next 12 months.
“We’re honored that LAGRANT invited PRSSA to take part in this special volunteer initiative to commemorate its 20th anniversary,” said William M. Murray, PRSA’s president and COO. “The agency’s expertise in multicultural marketing will be tremendously valuable in helping us interest diverse students in public relations careers and PRSSA membership.”
For more than a decade, LAGRANT COMMUNICATIONS has supported its local communities and other social causes through cash and in-kind contributions and underwriting. The firm also matches employee donations of up to $500 to any not-for-profit organization that falls under the company’s corporate social responsibility platforms.
“Our philosophy toward corporate social responsibility is simple,” said Hunter. “The more education an individual receives, the more he or she will learn to take care of their health and, therefore, the more opportunities he or she will have throughout their lifetimes to patronize local arts and cultural opportunities.”
About LAGRANT COMMUNICATIONS
is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides consultation to corporate, government, and not-for-profit organizations, creating comprehensive, culturally sensitive and relevant campaigns for clients who strive to reach ethnic populations.
Headquartered in Los Angeles with offices in Dallas and Princeton, N.J., the firm offers a vast array of communication services, including advertising, marketing and public relations. The firm’s current client roster includes: Ad Council
, American Airlines
, American Cancer Society
, American Heart Association
, Bahamas Ministry of Tourism and Aviation
, The California Wellness Foundation
, Elan Pharmaceuticals
, Harley-Davidson Motor Company
, H&R Block
, National Court Appointed Special Advocate Association
(CASA), Robert Wood Johnson Foundation
, Southern California Edison
, Union Bank
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters
organized into 10 geographic Districts
; 16 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.