“PRSA has great opportunities in 2016, particularly with regards to improving the conversion and value we provide to young professionals and taking our diversity and inclusion efforts to the next level,” said Mark W. McClennan, APR, 2016 PRSA National Chair. “The insights and access Ray and Rochelle can provide as active board members based on their distinguished careers and contributions to our profession cannot be overstated. We are fortunate to have such illustrious members of the public relations community active on the Board and I will rely on their expertise to provide valuable and important insights into industry issues at all levels.“
Ford, a tenured professor and chair of the Public Relations Department in the SI Newhouse School of Public Communications at Syracuse University, is responsible for all undergraduate and graduate public relations programs. Since joining Syracuse University, Ford has developed partnerships with China to better serve her Chinese students, has led a curriculum revision, has co-developed an online advertising and public relations research course and has received grant funding from the PRSA Foundation, the Plank Center for Leadership and the National Black Public Relations Society.
“I have served PRSA and the public relations profession in various capacities throughout my career, and I look forward to offering that experience to the board as a Senior Counselor and Board member,” said Ford. “I welcome the opportunity to help build stronger ties with the PRSA Foundation and to take a fresh look at our Diversity and Inclusion activities to make sure what we are doing has the maximum impact. As an ex-officio member of the PRSA board, I hope to continue growing the diverse base of our profession and the professionals who will lead public relations in the years to come.”
Kotcher, senior partner & chairman of Ketchum, one of the world’s largest public relations agencies, spends much of his time meeting with clients and assiduously working to advance the industry. He is equally passionate about furthering public relations as a career destination of choice and supporting those just starting out.
“As a long-time member of the PRSA, I believe in the importance of the organization. I could not be more enthusiastic about working with Mark and the board to enhance the services and value PRSA delivers to students and young professionals,” said Kotcher. “I am eager for the opportunity to support the Society as it adapts, changes and grows and, in particular, help to further strengthen the ties with PRSSA and the new professionals that are the future of our profession.”
All 2016 PRSA board positions are effective as of January 1, 2016. A full list of the PRSA 2016 National Board members can be found here.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.