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March 29, 2016

Speakers Announced for PRSA Connect 16, the Public Relations Profession’s Preeminent Employee Communications Conference

NEW YORK, NY March 29, 2016 – The Public Relations Society of America (PRSA) Employee Communications Section today announced the speaker lineup for Connect 16, its preeminent conference for employee and internal communications professionals. Held May 11-13 in Dallas, the annual event will focus on “Big Challenges, Bright Ideas,” and is expected to draw more than 150 attendees from across the county and a variety of global companies who will come together to network, discuss best practices and focus on employee engagement and communication strategies.
The conference features industry thought-leaders, including::
  • Steve Crescenzo, CEO, Crescenzo Communications
  • Alison Davis, CEO, Davis & Company
  • Steven Handmaker, Chief Marketing Officer, Assurance
  • Christopher Hannegan, Executive Vice President and Global Co-Lead, Employee Engagement, Edelman 
  • Angela Sinickas, CEO, Sinickas Communications, Inc.
With a strong contingent of nationally-recognized professionals keynoting the conference, the event will provide best practices and tools to tackle challenges common in the field of employee communications, such as engagement, employer branding and culture change.
Crescenzo will discuss how the role of the corporate communicator is changing in Seven Ways to Make Sure You Are Relevant Five Years From Now. Davis, in her opening keynote, You Have the Power to Transform Employee Communication (and It’s Easier Than You Think), will share insights about engaging employees in radically different ways and motivating them to take action.
Practical, low-cost video will be the focus of Handmaker’s keynote, Video Killed the Writing Star, as he shows how Assurance is using this approach to engage employees. Hannegan will discuss how communicators can retool internal content strategies to compete more effectively with external attention-grabbers ranging from cat videos to online pop culture quizzes in his keynote, Creating Breakthrough Employee Content in the Era of the Pizza Rat.
Numbers and factual credibility when advising the C-suite will be the focus of Sinickas’ presentation, How to Get Leaders to Listen to Us.
“Today more than ever we hear how challenging it is to connect with and engage employees, particularly with the rise of digital and social media,” said Ally Bunin, Section Chair, PRSA Employee Communications and AVP, Organizational Communications at Northwell Health. “The reality is that the communications industry has evolved in unprecedented ways over the past few years. We believe ‘Connect 16 will help communications practitioners from all industries prepare to get in front of the coming challenges,” she said.
Connect 16 is the PRSA’s largest gathering of employee communications professionals in the United States. Attendees will have the opportunity to learn from the industry’s brightest and most innovative minds with nearly 20 professional development sessions. Additionally, attendees will have the chance to network with a diverse mix of industry leaders and peers from around the country.
The Conference will be held at the Dallas Marriott City Center. Attendees can save $100 by registering by April 12. Discounted hotel and travel rates are also available.
About the PRSA Employee Communications Section
With nearly 500 members, the PRSA Employee Communications Section is a professional membership group within the PRSA. Serving communications practitioners from a variety of industries and companies large and small, the Section provides programming, best practices, conferences and events geared to grow practitioner capability to lead and execute employee communication strategy.  Learn more at: > Employee Communications.

About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
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