Perez will offer insights based on her experience as chief marketing officer (CMO) for The Coca-Cola Company’s North American division as well as her current role as the company’s first chief sustainability officer during the annual conference’s Monday networking luncheon.
The organizational and motivational skills Perez brings to Sustainability were formed during her career in marketing. Through this lens, she organized a unified sustainability effort that reflects the reality that the strength of the Company’s brands ties directly to the strength of the communities it services.
“Bea has led the marketing function for one of the biggest corporations in the world, and now she is applying that expertise to enact positive change through the company’s impressive sustainability programs,” said Kathy Barbour, APR, 2015 PRSA National Chair. “Our International Conference attendees will learn from Bea about how they can harness their knowledge and experience as professional communicators to make a difference in causes they believe in.”
In the four years Perez has led Sustainability, she aligned Coca-Cola’s strategy around three critical areas where the Company can make the greatest impact: water, women and well-being. Under Perez’s leadership, the Coca-Cola System is working to enable the economic empowerment of 5 million women, replenish 100% of equivalent amount of water it uses in its finished beverages and promote well-being by inspiring happier, healthier lives. She is also leading the effort to integrate sustainability deeper into the business so that it is seamlessly embedded in Coca-Cola’s operations.
In Perez’s previous role as CMO, she helped bring brands to life for consumers by developing strategic partnerships with NASCAR, PGA, NBA, LeBron James, “American Idol,” the Oscars, Ryan Seacrest and other highly-viable people and organizations. Along with the Coke Digital Network - widely considered a groundbreaking method that The Coca-Cola Company used to engage and communicates with consumers, media and key stakeholders - Perez and her team created the Coca-Cola Racing Family as part of their award-winning Motorsports marketing platform.
Perez has been recognized for her business success and sustainability leadership. She is a member of the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. In 2014, Hispanic Executive magazine included Perez in its list of “Top 10 Leaders,” and she was named as one of the “10 Most Powerful Women in Sustainability” by Green Building & Design magazine. Bea also was recognized as a “Conservation Trailblazer” by The Trust for the Public Land for her leadership in helping to conserve and preserve some of the world’s most important waterways. She has also been featured as one of the 25 Most Powerful Latinas on CNN En Español and in People en Español.
The PRSA 2015 International Conference is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s brightest and most innovative minds with more than 80 professional development sessions. Additionally, attendees will have the chance to network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the Atlanta Marriott Marquis. Attendees can save $300 by registering for the 2015 International Conference by Sept. 18. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.