Print Friendly Version Convert to PDF Convert to RTF
February 26, 2015

The University of Kansas Implements PRSA’s MBA-Level Strategic Communications Course

NEW YORK, Feb. 26, 2015 The Public Relations Society of America (PRSA) announced today that The University of Kansas in Lawrence, Kan., is the latest school to offer its MBA-Level Strategic Communications Course.
The class will be offered in seminar format through the University of Kansas School of Business MBA program. The course directs business students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
“We are excited to add the University of Kansas to an already impressive list of colleges and universities offering the PRSA MBA Strategic-Level Communications Course,” said Kathy Barbour, APR, National Chair of PRSA. “The increasing number of future business leaders being exposed to communications through this program has long-term business benefits and drives home the importance and value of communications as a core strategic discipline.”
The course was formally launched in the fall of 2013 by PRSA and five leading business schools, following the completion of a successful pilot program. The addition of the University of Kansas brings the total number of participating schools to thirteen.
“It’s a tremendous opportunity for our students to partner with PRSA and other leading MBA programs. The Strategic Communications Course offers critical communication skills for today’s leaders,” said Cathy Shenoy, Ph.D., Director, MBA programs at the University of Kansas School of Business.
To best meet the needs of each business school’s MBA program, the turn-key course is offered in full semester, mini-mester or seminar formats.
Schools interested in the course can obtain information through the PRSA website at
About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
# # #
Participating Colleges and Universities:  
< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.