The class will be offered in seminar format through the University of Kansas School of Business MBA program. The course directs business students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
“We are excited to add the University of Kansas to an already impressive list of colleges and universities offering the PRSA MBA Strategic-Level Communications Course,” said Kathy Barbour, APR, National Chair of PRSA. “The increasing number of future business leaders being exposed to communications through this program has long-term business benefits and drives home the importance and value of communications as a core strategic discipline.”
The course was formally launched in the fall of 2013 by PRSA and five leading business schools, following the completion of a successful pilot program. The addition of the University of Kansas brings the total number of participating schools to thirteen.
“It’s a tremendous opportunity for our students to partner with PRSA and other leading MBA programs. The Strategic Communications Course offers critical communication skills for today’s leaders,” said Cathy Shenoy, Ph.D., Director, MBA programs at the University of Kansas School of Business.
To best meet the needs of each business school’s MBA program, the turn-key course is offered in full semester, mini-mester or seminar formats.
Schools interested in the course can obtain information through the PRSA website at http://www.prsa.org/learning/mba/.
About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
Participating Colleges and Universities:
- Tuck School of Business Management at Dartmouth
- University of Kansas School of Business
- Kennesaw State University
- Robert H. Smith School of Business Management at the University of Maryland
- Kellogg School of Business Management at Northwestern University
- Fisher College of Business at Ohio State University
- School of Business at Quinnipiac University
- Stillman School of Business at Seton Hall University
- Opus College of Business at the University of St. Thomas
- Graduate School of Business at Stanford University
- S.I. Newhouse School of Public Communications and Whitman School of Management at Syracuse University (joint offering)
- College of Business Administration at University of Texas at El Paso
- College of Business and Economics at West Virginia University