Cantore will discuss the power of storytelling when he address participants at the three-day (Nov. 8-10) International Conference, drawing from his 25 years of unique weather reporting experience. Known for his live accounts from severe weather events, Cantore embodies the passion and knowledge of The Weather Channel. Due to his coverage of every major weather event in the past 25 years, including Hurricanes Katrina and Irene and Superstorm Sandy, Cantore has become the weather authority viewers turn to when the forecasts turn dire.
“Jim’s knowledge and authenticity has made him a trusted mainstay in most American homes,” said Kathy Barbour, APR, 2015 PRSA National Chair. “PRSA International Conference attendees will benefit greatly from Jim’s knowledge of communicating important information regarding weather disasters and his advocacy for emergency preparedness, topics that all public relations professionals can relate to with their crisis communications work.”
As a storm tracker, Cantore reports tirelessly for The Weather Channel before, during and after weather events providing live reports and insights for the network. When not in the field, he covers the latest forecast and weather news on "Weather Center Live” and also serves as a frequent contributor to NBC programs. He also serves as host to many original productions on The Weather Channel, including the award-winning "Storm Stories," the network's first signature long-form series, as well as “Cantore Stories.”
The PRSA 2015 International Conference is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s brightest and most innovative minds with more than 80 professional development sessions. Additionally, attendees will have the chance to network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the Atlanta Marriott Marquis. Attendees can save $300 by registering for the 2015 International Conference by Sept. 18. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.