According to the World Economic Forum’s 2016 Global Risk Report, cyberattacks are considered the greatest risk to doing business in the United States and among the top five risks in 27 economies. Defining clear roles and responsibilities for cyber risk within corporations is crucial to an organization's ability to protect its assets and reputation.
“It is no longer a question of ‘if’ the organizations for which we work will be a victim of a data breach, DOS attack or other cyberattack – it is a matter of ‘when,’” said Mark McClennan, APR, 2016 PRSA National Chair. “PR professionals play a key role in defending brand reputation, training employees about these risks and quickly communicating information to key stakeholders in the event of an incident. Theresa will provide Conference attendees with insights and tactics that can help organizations improve their cyber profile.”
Payton will address ways that organizations can better train their employees to deal with these risks and prepare their companies to deal with potential cyberattacks.
Payton was the first female to serve as White House CIO, and oversaw IT operations for President George W. Bush and his staff from 2006 to 2008. In 2010, she was named by Security Magazine as one of the top 25 "Most Influential People in Security." Currently, Payton serves as founder, president and CEO of leading security, risk and fraud consulting company, Fortalice Solutions, LLC.
The PRSA International Conference is the largest gathering of public relations professionals in the United States. Attendees will have the opportunity to learn from the industry’s most innovative minds and network with a diverse mix of industry leaders and peers from around the world.
The Conference will be held at the JW Marriott Indianapolis. Attendees can save $200 by registering for the 2016 International Conference by Aug. 26. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.