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April 01, 2011

Universal Accreditation Board Celebrates APR Month in April

iPad 2 Giveaway Highlights Month-Long Activities to Communicate Credential’s Value, Benefits
NEW YORK (April 1, 2011) — The Universal Accreditation Board (UAB) is giving away an iPad 2 and sponsoring a month-long series of activities to commemorate Accreditation in Public Relations (APR) Month in April. Events will communicate the value and benefits of the APR certification for public relations professionals and employers, while increasing awareness of the APR Program among the business community.
The highlight is a “Show the World Your APR Contest,” which challenges currently Accredited professionals to join the APR “sales team” and prominently display the credential as part of their contact information.
Individuals who send an email with “APR” as part of their electronic signature box to will automatically be entered in a random drawing to win an iPad 2 ($499 value) and a year’s worth of data service ($300 value), which were donated to the UAB by Seattle-based The Frause Group Inc. Individuals who attach a digital scan to their email showing APR on their business card will be entered in the drawing a second time (complete contest rules).
“Let’s face it: the responsibility for promoting the value and benefits of APR starts with each one of us,” says Bob Frause, APR, Fellow PRSA, a member of PRSA’s Board of Directors and CEO of The Frause Group. “If you aren’t willing to take the simple step of putting APR on your business card or in your electronic signature block, you can’t expect PRSA or the UAB to make it meaningful to the profession for you.”
Along those lines, all APR-certified professionals also are being asked to use PRSA’s Invite-a-Peer tool during the month of April, to encourage other professionals to pursue their APR certification. The month-long series of activities also features free and paid webinars introducing public relations professionals to the APR program; they include:
  • A free online prep webinar at 3 p.m. EDT April 12, which will provide valuable test-prep tips and study materials for those considering sitting for the APR exam.
  • Accelerate Your Career in Public Relations,” a free APR-focused webinar at 3 p.m. EDT April 28. Communications strategist Jenny Schade will lead a panel discussion with Bob Hastings, APR+M, senior vice president of communications at Bell Helicopter, and Mary Henige, director of social media and digital communications at General Motors, on how public relations professionals can advance their career in the midst of a transitional economy.
  • A “Getting Ready for the APR Readiness Review seminar,” available on-demand, which will provide valuable tips on how to prepare for the APR exam.
“We all agree with the argument that some of the best experience is gained on-the-job, but you need to look at accreditation in the larger context,” says Michael Tullier, APR, chair of the Accreditation Marketing Committee and director of external relations at Auburn University. “Traditional media and bloggers are calling out our industry and its professionals and mocking bad pitches and shoddy business practices. Practitioners are providing bloggers with free products without ever disclosing the exchange of value when editorial coverage results. How can you argue that the workplace couldn’t use some help educating its employees?
“How can you also argue against APR,” he asks, “when research shows it can help increase your organizational status and pay grade?”
For more information or to register for any of the APR Month webinars, please visit
About Accreditation in Public Relations
Accreditation in Public Relations is a voluntary mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective and sound professional judgment. More than a simple test of knowledge, it’s a community of professionals who are dedicated to mentoring, sharing and building the industry’s knowledge base.
About the Universal Accreditation Board
The Universal Accreditation Board (UAB) oversees the Accreditation in Public Relations Program and provides a balanced blend of backgrounds in a number of public relations specialties. This group of senior-level, Accredited members meet several times a year. Responsibilities of the Universal Accreditation Board include the following:
  • Develops and implements policy for the program;
  • Develops and maintains the Examination for Accreditation in Public Relations;
  • Reviews appeal cases; and
  • Grants Accreditation.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

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