“After serving our country for nearly three decades, Pritch decided to share his thought leadership and public relations expertise with future professionals as a professor,” said PRSA 2013 Chair and CEO, Mickey G. Nall, APR, Fellow PRSA. “Pritch is a tremendous role model for students of the profession and I am grateful for the opportunity to recognize his contributions to the public relations community and the entire country by presenting him with PRSA’s Outstanding Educator of the Year Award.”
Pritchard completed a 27-year naval career as the director of public relations for the United States European Command in Stuttgart, Germany, his third consecutive Unified Command public relations position. In the span of those three assignments, he managed all U.S. military public relations activity in 73 countries, territories and possessions in the Pacific, 91 countries in Africa, Europe and the Middle East and for the Nation’s strategic forces.
Pritchard began teaching public relations at the Gaylord College of Journalism and Mass Communication and advising Lindsey + Asp, the University of Oklahoma’s student-operated advertising and public relations agency, in August 2009. He is also the Public Relations Student Society of America (PRSSA) 2011-2013 National Faculty Adviser and Faculty Adviser to the OU PRSSA Chapter. Before joining the Gaylord faculty, Professor Pritchard was a tenured associate professor and the public relations sequence coordinator at Ball State University.
Pritchard is an active member of PRSA at the national level, having served on numerous Society task forces and committees and as Chair of the PRSA Educators Academy. He currently serves on the PRSA Educational Affairs Committee, the MBA Initiative Task Force and is the Chair of the PRSA College of Fellows Educational Initiative Committee.
“I’m very humbled by this award,” said Pritchard. “I give great credit for this achievement to the educators who took me under their wing when I transitioned into academe from the Navy, many of whom are previous recipients of this award. I certainly wouldn't be where I am today without their wise counsel.”
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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