“Walt Disney World Resort is an ideal sponsor for the PRSA International Conference, especially considering this year’s theme, ‘Imagine. Create. Inspire: Envisioning the Future of Public Relations,’” said Rosanna Fiske, APR, PRSA chair and CEO. “Our theme speaks to the new opportunities that today’s technological advances are creating for public relations professionals, and invites practitioners to join together in imagining the ways in which those changes will impact the profession’s future.”
Disney extends their imagination to the Conference in the shape of Joe Rohde
, senior vice president and creative executive at Walt Disney Imagineering in Glendale, Calif. Rohde will open the General Session on Monday, Oct. 17
, with his presentation “Theme Is a Noun.”
Walt Disney Imagineering is the master planning, creative development, design, engineering, production, project management, and research and development arm of The Walt Disney Company and its affiliates. Representing more than 140 disciplines, its talented corps of Imagineers is responsible for the creation of Disney resorts, theme parks and attractions, hotels, water parks, real estate developments, regional entertainment venues, cruise ships and new media technology projects.
Rohde joins other keynote speakers at the International Conference, including Soledad O’Brien
, award-winning special investigations correspondent and host of CNN’s “In America” documentaries; Peter Diamandis,
CEO of X Prize Foundation; and Chris Brogan
, social media consultant and president of Human Business Works.
About Walt Disney World Resort
Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 34 resort hotels (24 owned and operated by Walt Disney Parks & Resorts, includes seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $28 million in cash and in-kind support to nonprofit organizations in Central Florida and Disney VoluntEARS contributed 228,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, visit www.disneyparks.com
About the Public Relations Society of America (PRSA)