“Our members have overwhelmingly identified integrated marketing communications as one of the top five competencies public relations and communication professionals will need in the near future,” said Joseph P. Truncale, Ph.D., CAE, chief executive officer at PRSA. “It is clear that our members and the profession as a whole see the value in an IMC education, and we are honored to have a leading IMC institution such as West Virginia University as our valued partner.”
Through the partnership with PRSA, WVU IMC faculty, students and alumni share content through PRSA newsletters, magazines, blogs, conferences and Jobcenter. WVU IMC and PRSA additionally collaborate to offer professional development opportunities for PRSA members and in return, WVU IMC students benefit from greater access to the leading strategists in the profession through PRSA members and resources.
“Like many PRSA members, I enjoyed seeing content from the WVU IMC program through many PRSA channels,” said Rukiya Campbell, APR, WVU IMC graduate, and director of marketing and communications for FaithBridge Foster Care in Atlanta. “I decided to enroll and it was one of the best decisions I’ve made. The WVU IMC program gives you the opportunity to set yourself apart in the marketplace and provides cutting-edge and timely knowledge about industry trends that can be applied to your current role.”
The Integrated Marketing Communications graduate program at the WVU Reed College of Media is offered exclusively online with no on-campus classroom attendance required, enabling students to earn a master's degree or professional certificate remotely. As a part of the program, students gain a practical, customizable graduate education designed to equip them with the skills to grow as leaders in the field.
WVU IMC offers three unique and relevant programs for communications professionals:
- A practical, customizable 33-credit hour master's degree in IMC;
- A 15-credit hour graduate certificate in Integrated Marketing Communications; and
- A 15-credit hour graduate certificate in Digital Marketing Communications.
To learn more about the WVU IMC program, its award-winning, professional faculty, and the success of its alumni, visit the WVU IMC website at www.imc.wvu.edu.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.